ANDREI VIDAICUHelping agents select courses for their students at fairs and events
Increased the efficiency of student recruitments and enrollment rates during recruitment at fairs and events.
Challenge
Due to substantial changes in the higher education landscape caused by the COVID-19 pandemic, there is a pressing demand to increase agent satisfaction and onboard new students by converting submitted agent application forms. Agent satisfaction surveys show dissatisfaction with the current Course Finder tool.
Goal
To equip agents with an effective tool for counseling students and parents — whether in their office or at events to help turn initial enquiriesd into applications. An MVP was to be launched within 4 months, with the aim of increasing agent satisfaction by 20% and boosting enrollment rates by 15% during recruitment events.Approach
- A heurisitcs evaluation of the existing course finder tool revealed several usability issues, including a complex navigation structure, lack of visibility on smaller devices, and insufficient filtering options.
- A user flow was mapped out to identify key screens and interactions, leading to the creation of a low fidelity prototype.
- A low fidelity prototype was created to explore various information architecture options and filtering methods. This prototype was tested with 5 agents across different devices to gather feedback and identify areas for improvement.
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Impact
Agents gained the freedom to counsel students anywhere, transforming tablets and phones into powerful recruitment tools at fairs and events. Course search became faster and more relevant by leading with the study region, the insight agents told us mattered most to students. We increased in engagement through continuous feedback reinforcements kept agents informed and in control. Shortlisting finally worked the way agents expected, like a shopping cart, removing a key point of confusion uncovered in testing.
