UX consultant presenting

I'm an experienced product designer, currently working within an innovation team to shape the future of mobility in the vehicle leasing industry.

Connecting CALD: Raising awareness in inclusive leadership

Connecting CALD: Raising awareness in inclusive leadership

Digital NSW

Impact

Laid the design foundations for a new inclusive leadership program set to increase inclusive leadership by 25% by early 2025.

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Uniting seven Digital NSW branches under a new digital front door

Uniting seven Digital NSW branches under a new digital front door

Digital NSW

Impact

Balanced representation across all seven branches while making heavily nested content easier to find.

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Standardising user consent through a design system component

Standardising user consent through a design system component

Digital NSW

Impact

A framework to handle privacy compliance digitally

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Helping agents select courses for their students at fairs and events

Helping agents select courses for their students at fairs and events

Study Group

Impact

Increased the efficiency of student recruitments and enrollment rates during recruitment at fairs and events.

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Experience

Product Designer

Feb 2025 — Present

SG Fleet

Senior Product Design Specialist

Feb 2023 - Jan 2025 (2 years)

Digital NSW

UX/UI Designer

Sep 2018 - Feb 2023 (4.5 years)

Study Group

Front-End Engineer/CMS Support Specialist

Sep 2011 - Jan 2018 (7 years)

Study Group

Website Designer

Aug 2009 - Jul 2011 (2 years)

Express Media Group

Graphic/Print Designer

Jan 2004 - Jul 2009 (5.5 years)

at Various

Skills

Design strategyDesign leadershipDesign systemsUser Experience designInteraction designUsability testingUser researchFront-end development (HTML, CSS, JS, Angular, Next.js)

"Andrei has a great ability to combine creativity with attention for detail. He is always very thorough, and is not satisfied delivering 'good enough'. He consistently produces web, and design work to a high standard"

Riaz Lalehzari

Senior Developer / Team Lead, Study Group

Contact

If you would like to discuss a project or just say hi, I'm always down to chat.

UX Designer at work
At the studio

Email

andreividaicu@gmail.com

Social

LinkedIn

I've had the privilege of working with these organisations.

SG Fleet
Study Group
Durham University ISC
Matrtin College
DePaul
Sussex ISC
ACPE College
NSW Government

© 2025. Crafted by Andrei Vidaicu

Sustainability